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A customer shows off her new sky blue iPhone Air and AirPods Pro 3 at Apple Regent Street in London.
PHOTOS September 19, 2025

The next generation of iPhone, Apple Watch, and AirPods arrives in Apple Store locations worldwide

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On Friday, September 19, Apple debuted its latest lineup of products that includes the new iPhone family — iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — along with Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the third-generation AirPods Pro at Apple Store locations across the world. Excited customers celebrated the arrival of Apple’s innovative new products and were greeted by Apple team members, who were ready to provide personalized shopping support.
Customers can discover and shop the latest Apple products at their local Apple Store, online at apple.com, or through the Apple Store app. Apple Specialists are available to support customers in trading in and upgrading to a new device, exploring carrier offers, and setting up their new products.
Customers line up outside Apple Regent Street for Apple’s latest lineup of products.
Two customers at Apple Regent Street in London hold their dogs while showing off their new deep blue iPhone 17 Pro.
A customer poses for a photo while holding a cloud white iPhone Air as their friend snaps the shot with a space black iPhone Air.
A customer tries on the new Apple Watch Series 11.
A customer celebrates their new deep blue and cosmic orange iPhone 17 Pro purchases with an Apple Regent Street team member.
Customers pack Apple Regent Street in London for the availability of the iPhone 17 lineup, iPhone Air, Apple Watch Series 11, and the new AirPods Pro 3.
Apple Regent Street team members await customers at the iPhone 17 display table.
A customers tests out the fit of AirPods Pro at Apple Regent Street in London.
A smiling customer holds up their new iPhone 17 Pro purchase and makes a peace sign with their other hand at Apple BKC in Mumbai.
The bustling exterior of Apple BKC in Mumbai.
A smiling customer holds up their new iPhone 17 Pro purchase at Apple BKC in Mumbai.
Two team members smile and hold up a peace sign at Apple BKC in Mumbai.
Two customers show off their cosmic orange new iPhone 17 Pro.
In a photo shot from above, customers fill a bustling Apple Nanjing East in Shanghai.
Two customers test out the new iPhone 17 at Apple Nanjing East in Shanghai.
Customers explore the latest iPhone lineup at Apple Nanjing East in Shanghai.
A customer wearing AirPods holds up two iPhone 17 Pro devices at Apple Nanjing East in Shanghai.
A customer explores the latest Apple Watch lineup — including Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 — at Apple Nanjing East in Shanghai.
An Apple team member assists a customer in testing out AirPods Pro 3 at Apple Nanjing East in Shanghai.
Two smiling customers proudly pose with their iPhone 17 Pro purchases at Apple Sydney in Australia.
A happy customer takes a selfie using iPhone Air inside Apple Sydney in Australia.
A large group of excited customers stand in line outside the Apple Sydney store in Australia.
Two happy customers take a selfie using iPhone 17 Pro at Apple Sydney in Australia.
A customer holds up iPhone Air to take a closer look at its thinness at the Apple Sydney store in Australia.
A customer tries on Apple Watch Ultra 3 at Apple Sydney in Australia.
An excited customer poses with their new iPhone 17 Pro purchase.
Apple team members assist excited customers inside the busy Apple Sydney store in Australia.
A customer tests out AirPods Pro 3 at the Apple Sydney store in Australia.
An Apple team member and two customers pose with their iPhone 17 Pro purchases at Apple Sydney in Australia.
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Pia Fontes

Apple

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Brian Bumbery

Apple

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